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Local SEO Ranking Factors
12 Lessons-
StartLocal SEO '3 Pack'
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StartGoogle My Business
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StartReviews
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StartProximity of Search
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StartBusinesses' Physical Addresses
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StartConsistency of Citations and NAP
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StartOn Page Optimisation
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StartEngagement with Local Listings
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StartUser Behaviour
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StartQuality of Links
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StartSocial Media
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StartMoz Local SEO Industry Report
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Google My Business
17 Lessons-
StartWhat is Google My Business?
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StartClaiming a Listing
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StartStore Front or Service Area
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StartOptimising a Profile
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StartHigh Priority
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StartNAP - Name, Address, Phone Number
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StartGoogle My Business Categories
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StartCut Labs Google My Business Categories
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StartDescription
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StartURL
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StartReviews
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StartMedium to Low Priority
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StartOpening Hours
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StartBusiness Photos
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StartQuestion and Answers
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StartProduct and Service Lists
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StartMessaging
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Organic Local SEO
19 Lessons-
StartOrganic Local SEO
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StartOn-Page Optimisation - URLs
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StartOn-Page Optimisation - Implementing Keywords
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StartOn-Page Optimisation - Headings
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StartPortent's SERP Preview Tool
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StartUser Behaviour
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StartInternal Linking and Citations
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StartAddress and Google My Business
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StartURL: Multiple Locations
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StartURL: Single Locations
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StartMobile Page Speed
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StartLocal Business Schema (Loom)
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StartLocal Business Schema [Link]
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StartReviews
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StartImages
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StartActivity - Local SEO Alt Tags
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StartNAP
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StartBusiness Hours
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StartExercise - Create a Local Organic SEO optimisation Review Checklist
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Citations and N.A.P.
8 Lessons-
StartInternal Linking
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StartN.A.P. Audit - Manual Search Operators
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StartUsing Search Operators (Loom)
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StartUsing Search Operators to Find Business Directories (Loom)
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StartList of Search Operators
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StartExercise - Identifying Local Directories
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StartLocal Link Building
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StartBest Sites For Link Building
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Please enroll for our bundle of all courses (below)
Local SEO
Improve local visibility for your defined audience to drive local customers to action both online and instore.
Course Summary
46% of all searches in Google have “local intent”, and 76% of consumers that search for something local on their phone visit a store that day. Optimise your site in order to increase traffic, leads and brand awareness from local search.
Course Curriculum
